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Q. Many companies are now turning their attention to …………….markets.

Q. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Q. Setting price on the basis of the competition for the product is known as……….

Q. Under ……………marketing every customer is treated as unique.

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.

Q. A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .

Q. When companies make marketing decisions by considering consumers' wants and the longrun interests of the company, consumer, and the general population, they are practicing which of the following principles?

Q. ………………is the marketing of a social message with a view to change behavior of people’s habit.

Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. …………….can be used to minimize the risk of security breaches or viruses.