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Q. Which of the following is not included in the list of macro environmental variables.

Q. Which of the following statement about retail marketing is true

Q. The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.

Q. Which of the following psychological factors drive a person to satisfy his need and wants.

Q. Person to person interaction between a retailer and a prospective customer is:

Q. ------ component allow the retailer to offer the employees safety and security

Q. Which of the following items is a component of a good business plan?

Q. The number of product lines a company carries is called.

Q. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands

Q. What are the major determinants of employee motivation?