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Q. When making 'purchasing decisions', the chief considerations involved in the organizational buying are.

Q. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.

Q. A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:

Q. Which one of the following is NOT a form of direct marketing?

Q. Maintaining standard of a Store can attract..........

Q. A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices

Q. The final stage of the consumer shopping/purchase model around which all other stages revolves is the.

Q. This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor

Q. Discount stores and mass merchandisers falls into

Q. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.