What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes. | Faculties

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Vikash Gupta

🎓 Tutor III ⭐ 33.56K Points

📊 Retail Management

Q. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

(A) Market targeting.
(B) Market positioning.
(C) Market segmentation
(D) Market coordination.

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✅ Correct Answer: (C) Market segmentation

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