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Q. A ……………. Is a form of product that consist of activities, benefits or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything?

Q. strategy is where, price are kept lower than its

Q. The solution to price competition is to develop a differentiated

Q. Value-added service means

Q. ………….. is the process of evaluating each market segment’s attractiveness and selecting one more segment to enter

Q. Service blueprint first introduce by

Q. In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.

Q. In order to improve the process and performance of the company towards the customers, they should try to

Q. To introduce the new products to world of consumers is the main goal of ……………

Q. …………… is a diagram/ map that visualize a service offering accurately