πŸ“Š Service Marketing
Q. Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?
  • (A) When alternatives are of bad products
  • (B) When the company new to the market
  • (C) When a price is the primary differential information available
  • (D) When a customer does not have knowledge
πŸ’¬ Discuss
βœ… Correct Answer: (C) When a price is the primary differential information available

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