Marketing and sales is ___________ in the generic value chain of logistics. | Faculties

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Vijay Sangwan

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📊 Supply Chain Management

Q. Marketing and sales is ___________ in the generic value chain of logistics.

(A) a support activity.
(B) a primary activity.
(C) not an activity.
(D) the only activity.

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✅ Correct Answer: (B) a primary activity.

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