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Q. Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:

Q. Which of these is not a mySAP business suite?

Q. ERP systems have evolved from

Q. In which of the following systems an item’s inventory is stored at two different locations?

Q. ERP system is a highly integrated, and enterprise wide information system that covers

Q. The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:

Q. Important point to be kept in mind while evaluating ERP software is the total costs that includes I. Cost of license II. Cost of Training III. Implementation and maintenance cost. IV. Customisation and hardware requirements costs.

Q. Sub modules of Sales and Distribution modules are: I. Order Management II. Warehouse Management III. Foreign Trade IV. Sales Support

Q. Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?

Q. Which of the following is a function that can help optimize a supply network?