What is a target market? | Faculties

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Priyanka Tomar

🎓 Tutor III ⭐ 35.28K Points

📊 Entrepreneurship and Small Business Management

Q. What is a target market?

(A) A group of customers a venture reaches by accident.
(B) All consumers who purchase the venture's product.
(C) A specific group of potential customers toward which a venture aims its marketing plan.
(D) A chain of discount stores.

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✅ Correct Answer: (C) A specific group of potential customers toward which a venture aims its marketing plan.

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