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Q. The primary reason entrepeneurs start companies is to:

Q. The activity which occurs when the new venture is started is called:

Q. The book “Innovation and Entrepreneurship” is written by:

Q. Which of the following is NOT one of the definitions of 'business models' as identified in the text?

Q. Which of the following is the reason for business failure __________.

Q. What are the missing words in the following definition: 'The management of regular marketing can be characterized by a careful planning process which is informed by _____ _____ to guide the selection of target markets and the composition of a marketing mix with which to position products competitively within the marketplace.

Q. _________ financing is raising money by selling part of the ownership of the business to investors.

Q. EDP meant for developing

Q. The _____________ describes attempts to sell current products to new customers. Product-customer exploitation strategy

Q. Marketing research begins with: