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Q. The concept of ……………… describes the relationship between the individual parts and the whole of a composition.

Q. Which of the following statements about the Internet as an advertising medium is true?

Q. Writing text for advertisements is called:

Q. ‘Art’ in advertisement implies,

Q. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

Q. ………… can create a sense of movement, and can establish pattern and texture. There are many different kinds of rhythm, often defined by the feeling it evokes when looking at it.

Q. Impressionism

Q. …………..is an equilibrium that results from looking at images and judging them against our ideas of physical structure (such as mass, gravity or the sides of a page).

Q. …………………colours are tints and shades of one colour.

Q. Reflected Light