Q. What deals with the specification of the actual good or service and how it relates to the target
✅ Correct Answer: (B)
Product aspect
Advertising and Brand Management MCQs and Notes
Q. Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?
✅ Correct Answer: (C)
Publicity
Q. Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P
✅ Correct Answer: (B)
Place
Q. Advertisement is a type of
✅ Correct Answer: (B)
Indirect marketing
Q. Advertising for which product is not allowed:
✅ Correct Answer: (D)
Both A & C
Q. The most popular form of advertising and it reaches to masses:
✅ Correct Answer: (D)
Print
Q. Advertisement through radio was very popular till the middle of last century because of:
✅ Correct Answer: (C)
Mass reach
Q. To introduce the new products to world of consumers is the main goal of:
✅ Correct Answer: (B)
Advertising
Q. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
✅ Correct Answer: (D)
Selecting media
Q. Which is consider to be the paid from?
✅ Correct Answer: (A)
Advertising