Q. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
✅ Correct Answer: (B)
Brand extension
Advertising and Brand Management MCQs and Notes
Q. Using one brand name for several related products is known as which of the following?
✅ Correct Answer: (A)
Family branding
Q. Which of the following is a name, term, sign, symbol, design, or a combination of these, that
✅ Correct Answer: (C)
Brand
Q. The term brand equity refers to:
✅ Correct Answer: (D)
All of above
Q. container or wrapper for a product.
✅ Correct Answer: (A)
Packaging
Q. When the same brand name holds several products in different markets, it is known as the
✅ Correct Answer: (A)
Umbrella brand
Q. …………defines what the brand thinks about the consumer, as per the consumer
✅ Correct Answer: (A)
Brand attitude
Q. "A lot can happen over coffee", is tagline of:
✅ Correct Answer: (A)
Cafe Coffee Day
Q. The approach of using an established brand to launch a new product is
✅ Correct Answer: (B)
Brand extension
Q. position or identify itself or its product.
✅ Correct Answer: (A)
Identity