When the same brand name holds several products in different markets, it is known as the | Faculties

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Mr. Dubey

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📊 Advertising and Brand Management

Q. When the same brand name holds several products in different markets, it is known as the

(A) Umbrella brand
(B) Source brand
(C) Multi-brand
(D) Range brand

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✅ Correct Answer: (A) Umbrella brand

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