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Q. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.

Q. ____________are advantages that allow a product to satisfy customers needs wants or desires.

Q. The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.

Q. Legend is another name for

Q. _______ is the esteem that a company or brand has in the eyes of its stakeholders.

Q. ___________ is a container and conveyor of information.

Q. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as

Q. _________ is two or more oversize pages that fold out from the magazine.

Q. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Q. A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as