Advertising and Sales Promotion MCQs and Notes
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Q 1. ____________ builds affinity with spectators by sponsoring major events.
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Q 2. The group that composes the present and potential prospects for a product or service is _________.
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Q 3. The complete analysis and execution of the media component of a campaign is _______.
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Q 4. _________execute and monitor the media schedule developed by media planner.
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Q 5. __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
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Q 6. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.
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Q 7. ________ is a combination of marketing functions, including advertising, used to sell a product.
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Q 8. Which television Network started selling advertising sponsors?
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Q 9. __________ is the first person known to have worked on commission basis
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Q 10. _____________________term is used to denote relevance, Significance, importance, etc.,
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