Q. ____________ builds affinity with spectators by sponsoring major events.
✅ Correct Answer: (D)
brands.
Advertising and Sales Promotion MCQs and Notes
Q. The group that composes the present and potential prospects for a product or service is _________.
✅ Correct Answer: (C)
target audience.
Q. The complete analysis and execution of the media component of a campaign is _______.
✅ Correct Answer: (A)
media planners.
Q. _________execute and monitor the media schedule developed by media planner.
✅ Correct Answer: (B)
media buyers.
Q. __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
✅ Correct Answer: (A)
industrial.
Q. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.
✅ Correct Answer: (B)
trade.
Q. ________ is a combination of marketing functions, including advertising, used to sell a product.
✅ Correct Answer: (B)
marketing mix.
Q. Which television Network started selling advertising sponsors?
✅ Correct Answer: (A)
du mont.
Q. __________ is the first person known to have worked on commission basis
✅ Correct Answer: (B)
volney palmer.
Q. _____________________term is used to denote relevance, Significance, importance, etc.,
✅ Correct Answer: (B)
salience