Q. ABC stands for __________.
✅ Correct Answer: (A)
audit bureau of circulations.
Advertising and Sales Promotion MCQs and Notes
Q. _______________ is the most widely used and most visible of promotional tools in marketing.
✅ Correct Answer: (C)
advertising
Q. The first ad agency was set up by____________.
✅ Correct Answer: (B)
volney palmer.
Q. ______________________is often referred to as the Father of modern advertising.
✅ Correct Answer: (A)
thomas barratt
Q. Testing with a potential group of focussed users is
✅ Correct Answer: (A)
pre-testing
Q. Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
✅ Correct Answer: (B)
post test research
Q. Competitive activity research is also referred to as _______________
✅ Correct Answer: (C)
situation analysis research
Q. _______________is a well known promotion and advertising research firm in the US with global services.
✅ Correct Answer: (A)
acnielsen
Q. The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.
✅ Correct Answer: (B)
nivea
Q. The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices.
✅ Correct Answer: (A)
monopoly