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Q. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders

Q. Advertising in a directory is ______________.

Q. ________ contains the published rates and ad space availability for a particular media such as a web site.

Q. Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________

Q. _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.

Q. Media planning has become increasingly _____________________.

Q. _______________is a well known promotion and advertising research firm in the US with global services.

Q. B2B is _________.

Q. ________ is also called as logo.

Q. Which television Network started selling advertising sponsors?