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Q. __________ is the application of an established brand name to new product offerings.

Q. Which television Network started selling advertising sponsors?

Q. ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.

Q. ____________are advantages that allow a product to satisfy customers needs wants or desires.

Q. Who develop the verbal brand message?

Q. ___________ is a container and conveyor of information.

Q. _______________ is the most widely used and most visible of promotional tools in marketing.

Q. ABC stands for __________.

Q. __________ is the first person known to have worked on commission basis

Q. _______________is a well known promotion and advertising research firm in the US with global services.