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Q. _______________ is the most widely used and most visible of promotional tools in marketing.

Q. Competitive activity research is also referred to as _______________

Q. A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as

Q. _______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold.

Q. The product that reaches maturity and wide scale acceptance enter the _______stage of advertising.

Q. If a company wants to build a good “corporate image,” it will probably use whichofthe following marketing communications mix tools?

Q. A management orientation that views the needs of consumers as primary to the success of the firm __________.

Q. ________________ is an advertising agency established by a company to look after its advertising requirements.

Q. The complete analysis and execution of the media component of a campaign is _______.

Q. The product which is not recognized and it must be established is in _______ stage