Q. ___________________ is defined as a communication that aims at raising money from primary or secondary markets.
✅ Correct Answer: (B)
financial advertising
Advertising and Sales Promotion MCQs and Notes
Q. Media planning has become increasingly _____________________.
✅ Correct Answer: (D)
scientific
Q. Indian advertising has for long been criticized for ________________.
✅ Correct Answer: (B)
plagiarism
Q. An ideal _____________ has to work as a bridge between research and communication strategy.
✅ Correct Answer: (D)
creative brief
Q. A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
✅ Correct Answer: (A)
integrated commercial
Q. When creativity is referred in the context of advertising, it is _______________.
✅ Correct Answer: (A)
purposive
Q. Perceptual mapping is based on __________________.
✅ Correct Answer: (D)
situation analysis
Q. _________________ are always worried about safety and security, are cautions consumers.
✅ Correct Answer: (C)
strugglers
Q. Segmentation helps Multi-brand advertisers to avoid _________________.
✅ Correct Answer: (B)
brand cannibalization
Q. Research plays a critical role in advertising ______________.
✅ Correct Answer: (D)
decision making