Q. ________________ is an advertising agency established by a company to look after its advertising requirements.
✅ Correct Answer: (A)
house agency
Advertising and Sales Promotion MCQs and Notes
Q. Coca-Cola India has undertaken various, CSR activities in the field of ______________.
✅ Correct Answer: (C)
water harvesting
Q. _______________ is called the Mecca of rural advertising.
✅ Correct Answer: (D)
india
Q. Russel H colley pioneered the approach called DAGMAR which stands for
✅ Correct Answer: (A)
defining advertising goals for measured advertising results
Q. Brand positioning : Strategies for Competitive advantage is authored by ______________.
✅ Correct Answer: (B)
subroto sengupta
Q. ______________ is one of the doyens of Indian advertising.
✅ Correct Answer: (C)
r.k.swamy
Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
✅ Correct Answer: (D)
direct mail advertising.
Q. Advertising in a directory is ______________.
✅ Correct Answer: (B)
directory advertising.
Q. . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.
✅ Correct Answer: (A)
local advertising
Q. ____________ is a term used to define a medium geographical potential.
✅ Correct Answer: (D)
coverage.