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Q. ________firms specialize in e-commerce and interactive media.

Q. ________________ is an advertising agency established by a company to look after its advertising requirements.

Q. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Q. ________ contains the published rates and ad space availability for a particular media such as a web site.

Q. The first ad agency was set up by____________.

Q. Who controls the flow of work through the approval and production process?

Q. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

Q. . _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.

Q. The total number of different people or households exposed to an advertising schedule during a given time is known as

Q. Competitive activity research is also referred to as _______________