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Q. __________ is the application of an established brand name to new product offerings.

Q. _____________________term is used to denote relevance, Significance, importance, etc.,

Q. Who controls the flow of work through the approval and production process?

Q. ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.

Q. _______________is a well known promotion and advertising research firm in the US with global services.

Q. Coca-Cola India has undertaken various, CSR activities in the field of ______________.

Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

Q. ________is a departments within a company that is responsible for producing some or all of that company's marketing communication.

Q. B2C is __________.

Q. A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.