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Q. _____________________term is used to denote relevance, Significance, importance, etc.,

Q. The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.

Q. Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________

Q. ___________firms offer graphic design services for all brands and for all media forms.

Q. . _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser.

Q. _________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs.

Q. Brand positioning : Strategies for Competitive advantage is authored by ______________.

Q. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

Q. ____________are advantages that allow a product to satisfy customers needs wants or desires.

Q. ________ contains the published rates and ad space availability for a particular media such as a web site.