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Q. ___________ is a container and conveyor of information.

Q. The product which is not recognized and it must be established is in _______ stage

Q. If a company wants to build a good “corporate image,” it will probably use whichofthe following marketing communications mix tools?

Q. Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________

Q. ___________________ is defined as a communication that aims at raising money from primary or secondary markets.

Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

Q. Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.

Q. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as

Q. ___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.

Q. The total number of different people or households exposed to an advertising schedule during a given time is known as