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Q. ___________ are verbal explanations of visuals.

Q. ____________are advantages that allow a product to satisfy customers needs wants or desires.

Q. Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________

Q. ___________firms offer graphic design services for all brands and for all media forms.

Q. _________execute and monitor the media schedule developed by media planner.

Q. ________is two way communication that sends and receives messages from customers and other

Q. Segmentation helps Multi-brand advertisers to avoid _________________.

Q. The key to the success of the typical advertising plan is that it contributes to ___________.

Q. __________ is short songs that deliver a brand story in an easy-to-sing format.

Q. The total number of different people or households exposed to an advertising schedule during a given time is known as