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Q. ___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Q. Total coverage by television and radio of a given geographic area is _________.

Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

Q. ___________________ is defined as a communication that aims at raising money from primary or secondary markets.

Q. The specific approach advertisers use to communicate about the products to satisfy customer needs is

Q. ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.

Q. ________is two way communication that sends and receives messages from customers and other

Q. _______ is the esteem that a company or brand has in the eyes of its stakeholders.

Q. ___________ is a visualization technique that indicates how customers perceive competing brands.

Q. Advertising in a directory is ______________.