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Q. Which among the following is not an essential of advertising appeal?

Q. In the relationship marketing firms focus on__________ relationships with__________.

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Q. The words used to convey the advertisement idea is ____________.

Q. _____ consists of a group of customers who share a similar set of wants

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. _____emerges when people decide to satisfy and want through exchange.

Q. Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

Q. Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?