Q. The term marketing mix describes _____.
✅ Correct Answer: (A)
A composite analysis of all environmental factors inside and outside the firm.
Advance Marketing Management 2 MCQs and Notes
Q. ________________ is a marketing channel that has no intermediary levels.
✅ Correct Answer: (A)
direct marketing channel
Q. The benefits of marketing channels are………..
✅ Correct Answer: (D)
All of above
Q. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
✅ Correct Answer: (B)
indirect marketing channel
Q. Avon, Amway, and Tupperware use which of the following forms of channel distribution?
✅ Correct Answer: (A)
direct marketing channel
Q. A consumer contest is an example of _____.
✅ Correct Answer: (B)
Sales Promotion
Q. AIDA stands for Awareness, ______, Desire and _____.
✅ Correct Answer: (A)
Interest; Action
Q. The final stage in the personal sales process is the stage
✅ Correct Answer: (A)
Follow-up
Q. Excuses for NOT making a purchase commitment or decision are called
✅ Correct Answer: (D)
Objections
Q. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
✅ Correct Answer: (C)
Personal selling process