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Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Q. The usual source for new products is_____.

Q. ________________ is a marketing channel that has no intermediary levels.

Q. _____ and ____ are the major factors influencing the selection of suppliers.

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. _____ needs the interest of the buyer.

Q. The starting point for discussing segmentation is _____.

Q. A market with which of the following characteristics would generally be less competitive?

Q. Searching and identifying potential buyers for a product is ___

Q. ____ are the basic human requirements