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Q. A _____ is a trade of vale between two or more parties.

Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. ____ are the basic human requirements

Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Q. The specific carrier within a medium is called

Q. Which among the following is not an essential of advertising appeal?

Q. Sales persons who want for the sales to come to them is known as

Q. _____ concept holds consumers will favour those products that offer the most quality or performance.