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Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. Which of the following is not a promotion mix?

Q. Which of the following is more of personal medium of advertisement?

Q. Agricultural products are_________.

Q. Advertising is an important source of revenue to ____

Q. The term marketing mix describes _____.

Q. Which among the following is not an essential of advertising appeal?

Q. Merchandise allowance is a __________ technique.

Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

Q. The reduction in the price of a product for a short span of time is known as___________