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Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Q. It is criticized that advertising causes people to give too much importance to _______

Q. Advertising is an important source of revenue to ____

Q. _____ and ____ are the major factors influencing the selection of suppliers.

Q. The following are all major stages of a product life cycle except_____.

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Q. Consumer promotion, trade promotion and ____ are the three forms of sales promotion

Q. Two main components of sales promotion are ______.