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Q. Market expansion is usually achieved by_______.

Q. Point of Purchase Ads are also known as

Q. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____

Q. Which one of the following is not one of the P s of marketing?

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Q. The basic objective of push strategy is to encourage the ___________

Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Q. Advertisement aims at _________