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Q. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Q. An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.

Q. Which stage of the product lifecycle is marked by falling costs and rising revenues?

Q. The additional amount of money consumers are willing to pay for a brand is known as ___

Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Q. Sales persons who want for the sales to come to them is known as

Q. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____

Q. Which among the following is a Pull Strategy?