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Q. _____ consists of a group of customers who share a similar set of wants

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. All companies strive to build _____ strength.

Q. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Q. Two main components of sales promotion are ______.

Q. _____is not a part of the external marketing environment.

Q. The reduction in the price of a product for a short span of time is known as___________

Q. Which among the following is the right sequence of copywriting process?