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Q. The words used to convey the advertisement idea is ____________.

Q. Consumer promotion, trade promotion and ____ are the three forms of sales promotion

Q. The term marketing refers to_____.

Q. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Q. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.

Q. Selling the same product at different prices is known as________.

Q. A _____ is a set of segements sharing some exploitable similarity.

Q. Which among the following is not a function of ad agency?