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Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Q. Which stage of the product lifecycle is marked by falling costs and rising revenues?

Q. The term marketing mix describes _____.

Q. _____ includes that other company s offering similar products & services to the same customer at similar prices.

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. The direct channel has the limitation of _____.

Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

Q. _____is not a part of the external marketing environment.

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Q. Need become _____ when they are directed to specific objects that might satisfy the need.