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Q. Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)

Q. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?

Q. A brand is a _______.

Q. Sales persons who want for the sales to come to them is known as

Q. Which among the following is an example of Trade promotion?

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. Marketing and selling are _____.

Q. Axe body spray ads are examples of _____

Q. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____

Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.