The additional amount of money consumers are willing to pay for a brand is known as ___ | Faculties

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Mr. Dubey

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📊 Advance Marketing Management 2

Q. The additional amount of money consumers are willing to pay for a brand is known as ___

(A) Brand loyalty
(B) Brand association
(C) Brand Equity
(D) Brand awareness

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✅ Correct Answer: (C) Brand Equity

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