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Q. It is popularly known as free form of promotion

Q. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

Q. A series of actions that media planners take to attain the media objectives

Q. The usual source for new products is_____.

Q. It is criticized that advertising causes people to give too much importance to _______

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. Excuses for NOT making a purchase commitment or decision are called

Q. Agricultural products are_________.

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. The starting point for discussing segmentation is _____.