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Q. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.

Q. ______ media can give 24 hour exposure to the public eye.

Q. The social aspect of marketing is to ensure_________.

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

Q. The usual source for new products is_____.

Q. The words used to convey the advertisement idea is ____________.

Q. A brand is a _______.