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Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. A consumer contest is an example of _____.

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. ________ is the oral communication with potential buyers of a product with the intention of making a sale.

Q. _____ is a self-regulatory voluntary organization of the advertising industry

Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Q. A pull sales promotion strategy concentrates on the __________

Q. Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.

Q. Excuses for NOT making a purchase commitment or decision are called

Q. The basic objective of push strategy is to encourage the ___________