Q. Sales persons who want for the sales to come to them is known as
✅ Correct Answer: (A)
Transactional
Advance Marketing Management 2 MCQs and Notes
Q. The additional amount of money consumers are willing to pay for a brand is known as ___
✅ Correct Answer: (C)
Brand Equity
Q. Merchandise allowance is a __________ technique.
✅ Correct Answer: (B)
Trader Promotion Techniques
Q. Communication activities which provide incentives to consumer is known as_________
✅ Correct Answer: (C)
Sales Promotion
Q. ____________ is a measure of attachment that a consumer has to a brand.
✅ Correct Answer: (A)
Brand loyalty
Q. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.
✅ Correct Answer: (C)
Brand Equity
Q. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
✅ Correct Answer: (A)
Personal Selling
Q. ______ is a non-paid form of promotion
✅ Correct Answer: (D)
Publicity
Q. The reduction in the price of a product for a short span of time is known as___________
✅ Correct Answer: (C)
Price off offer
Q. Couponing is an example of________________
✅ Correct Answer: (A)
Consumer promotion Techniques