Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
✅ Correct Answer: (B)
Pull strategy
Advance Marketing Management 2 MCQs and Notes
Q. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
✅ Correct Answer: (A)
push strategy
Q. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
✅ Correct Answer: (D)
sales promotion
Q. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
✅ Correct Answer: (A)
advertising
Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.
✅ Correct Answer: (C)
Direct marketing
Q. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
✅ Correct Answer: (B)
public relations
Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
✅ Correct Answer: (D)
sales promotion
Q. Independent organization of creative people for advertisement and promotional tools are called
✅ Correct Answer: (D)
Advertisement Agency
Q. Which of the following is more of personal medium of advertisement?
✅ Correct Answer: (C)
Direct Mail Advertising
Q. Direct mail advertising sends messages through
✅ Correct Answer: (C)
Mail