Q. _____ involves managing demand, which in turn involves managing customer relationship.
✅ Correct Answer: (A)
Marketing management.
Advance Marketing Management 2 MCQs and Notes
Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.
✅ Correct Answer: (A)
Marketing.
Q. ______ concept holds that consumers will favour those products that are conveniently available in adequate quantity and affordable.
✅ Correct Answer: (B)
Production.
Q. _____ concept holds consumers will favour those products that offer the most quality or performance.
✅ Correct Answer: (A)
Product.
Q. _____emerges when people decide to satisfy and want through exchange.
✅ Correct Answer: (B)
Sales.
Q. Advertising is an important source of revenue to ____
✅ Correct Answer: (C)
Media
Q. It is criticized that advertising causes people to give too much importance to _______
✅ Correct Answer: (B)
Material goods
Q. The large volume of advertising in a society is known as ____
✅ Correct Answer: (A)
Advertising clutter
Q. Axe body spray ads are examples of _____
✅ Correct Answer: (A)
Obscene advertisements
Q. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____
✅ Correct Answer: (A)
Subliminal ads