Advance Marketing Management 2 MCQs and Notes | MCQ Buddy

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

(A) Both statements are right
(B) Both statements are wrong
(C) Only Statement 1 is correct
(D) Only statement 2 is correct

💬 Discuss

✅ Correct Answer: (C) Only Statement 1 is correct

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Which among the following is the right sequence of copywriting process?

(A) planning, research, organisation, writing, checking, proof reading, editing, revision
(B) research, planning, organisation, writing, checking, proof reading, editing, revision
(C) planning, research, organisation, writing, checking, editing, proof reading, revision
(D) research, planning, organisation, writing, checking, editing, proof reading, revision

💬 Discuss

✅ Correct Answer: (A) planning, research, organisation, writing, checking, proof reading, editing, revision

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. An Ad copy that uses the endorsement of a satisfied customer?

(A) comparative copy
(B) reminder copy
(C) expository copy
(D) testimonial Ad copy

💬 Discuss

✅ Correct Answer: (D) testimonial Ad copy

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

(A) descriptive copy
(B) educational copy
(C) straight selling copy
(D) expository copy

💬 Discuss

✅ Correct Answer: (D) expository copy

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Searching and identifying potential buyers for a product is ___

(A) Selling
(B) Prospecting
(C) Compelling
(D) Canvasing

💬 Discuss

✅ Correct Answer: (B) Prospecting

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

(A) Institutional copy
(B) straight selling copy
(C) Educational copy
(D) expository copy

💬 Discuss

✅ Correct Answer: (A) Institutional copy

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. The content and context of a message contained in an advertisement is called?

(A) Ad copy
(B) Script
(C) Body
(D) Advertising appeal

💬 Discuss

✅ Correct Answer: (A) Ad copy

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Aishwarya Rai Bachan endorsing L‟Oreal is an example of?

(A) Rational appeal
(B) Beauty appeal
(C) Sex appeal
(D) Emotional appeal

💬 Discuss

✅ Correct Answer: (B) Beauty appeal

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

(A) Rational appeal
(B) Emotional appeal
(C) Moral appeal
(D) Humour appeal

💬 Discuss

✅ Correct Answer: (B) Emotional appeal

M

Mr. Dubey

🎓 Coach ⭐ 111.54K Points

📊 Advance Marketing Management 2

Q. Which among the following is not an essential of advertising appeal?

(A) It must be conceptually sound
(B) It must be interesting
(C) It must be economical
(D) It must be complete

💬 Discuss

✅ Correct Answer: (C) It must be economical

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