Q. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
✅ Correct Answer: (B)
Corporate Social Responsibility
Advance Marketing Management 2 MCQs and Notes
Q. _____ is a self-regulatory voluntary organization of the advertising industry
✅ Correct Answer: (D)
Advertising Standards Council of India (ASCI)
Q. Showing the product in a picture as being bigger than it actually is an example of
✅ Correct Answer: (A)
Deception
Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
✅ Correct Answer: (B)
Both statements are wrong
Q. Which among the following is not an objective of advertising research?
✅ Correct Answer: (B)
Develop advertising plans
Q. Which among the following is not a function of ad agency?
✅ Correct Answer: (C)
Develop media strategy
Q. Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
✅ Correct Answer: (C)
Only Statement 1 is correct
Q. Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)
✅ Correct Answer: (C)
Only Statement 1 is correct
Q. Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
✅ Correct Answer: (B)
Both statements are wrong
Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
✅ Correct Answer: (A)
Both statements are right