πŸ“Š Advertising and Salesmanship
Q. Which one of the following is the correct answer ?
  • (A) Payment is the second stage of Purchase and sale transaction (
  • (B) Payment is the first stage of Purchase and sale transaction (
  • (C) Payment is the final stage of Purchase and sale transaction (
  • (D) All of these.
πŸ’¬ Discuss
βœ… Correct Answer: (C) Payment is the final stage of Purchase and sale transaction (
πŸ“Š Advertising and Salesmanship
Q. Which of the following is Vocational attributes of a salesman ?
  • (A) Knowledge of the product (
  • (B) Capacity of hard labour (
  • (C) Eloquence (
  • (D) None of these .
πŸ’¬ Discuss
βœ… Correct Answer: (A) Knowledge of the product (
πŸ“Š Advertising and Salesmanship
Q. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
  • (A) slick-back materials
  • (B) audiovisual materials
  • (C) corporate identity materials
  • (D) public service materials
πŸ’¬ Discuss
βœ… Correct Answer: (C) corporate identity materials
πŸ“Š Advertising and Salesmanship
Q. All of the following would be considered to be major public relations tools EXCEPT:
  • (A) news.
  • (B) speeches.
  • (C) testifying.
  • (D) special events such as news conferences.
πŸ’¬ Discuss
βœ… Correct Answer: (C) testifying.
πŸ“Š Advertising and Salesmanship
Q. Despite its potential strengths, public relations is often described as a(n):
  • (A) unethical business.
  • (B) marketing stepchild.
  • (C) corrupt practice.
  • (D) cost drain that is not fruitful.
πŸ’¬ Discuss
βœ… Correct Answer: (B) marketing stepchild.
πŸ“Š Advertising and Salesmanship
Q. All of the following would be considered to be functions performed in public relations EXCEPT:
  • (A) press relations.
  • (B) public affairs.
  • (C) bribery (when necessary).
  • (D) lobbying.
πŸ’¬ Discuss
βœ… Correct Answer: (C) bribery (when necessary).
πŸ“Š Advertising and Salesmanship
Q. ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
  • (A) Advertising
  • (B) Direct marketing
  • (C) Public relations
  • (D) Specialty events
πŸ’¬ Discuss
βœ… Correct Answer: (C) Public relations
πŸ“Š Advertising and Salesmanship
Q. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n):
  • (A) discount.
  • (B) allowance.
  • (C) premium.
  • (D) rebate.
πŸ’¬ Discuss
βœ… Correct Answer: (B) allowance.
πŸ“Š Advertising and Salesmanship
Q. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
  • (A) discount.
  • (B) allowance.
  • (C) premium.
  • (D) rebate.
πŸ’¬ Discuss
βœ… Correct Answer: (A) discount.
πŸ“Š Advertising and Salesmanship
Q. Which type of promotion uses buying allowances, push money, and free goods?
  • (A) consumer promotion
  • (B) trade promotion
  • (C) sales force promotion
  • (D) place promotion
πŸ’¬ Discuss
βœ… Correct Answer: (B) trade promotion